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Joan,




Thanks for sharing these wireframes. I like the precision of your work.



I agree that page 5 is feeling fairly content dense. I actually have a few questions about page 5:



- there is an icon system in the lower right (yellow sandals, blue palm tree, pink plumeria), and the yellow sandal is applied to the left hotel, but I'm not sure what the icons mean - if the lower right is a key, is it interactive to show the icon meanings? it may better to remove the key and embed more visible meaning (via labels) within the icon itself

Need to figure out a way so that people understand that they can use these things to tab. Or is it too literal? I kind of like it because it's like picking your game pieces.

- "Family with young kids" appears to be a label about some of the hotel features in the lower center table, but it doesn't feel like a section header (because it shares commonalities with your button styles) - the label seems to be relevant to the ratings beneath it, but it is a bit awkward to insert a label into a table like that, and it breaks the continuity / flow of the table - maybe there is another way to highlight "kid-friendly" features in the factors in the table (e.g., with an icon or color code)

Think about an icon or color. . .


- I recommend making the "Make Reservation" buttons more specific, such as "Select the Keauhou Beach Hotel" and "Select the King Kamehameha Hotel" or even "Stay at the _____ Hotel"



Now, to your questions about displaying room type into to help in the selection process:



Price is a critical factor in nearly every online purchase decision, so I would not hide or conceal it in any way. (Unless your target audience is independently wealthy billionaires, but they are probably not planning a family vacation on this site...) Let's think about the content you have here and first establish the priorities and importance: price of room, room type, image of view from room, general location in hotel. Price and type are strongly correlated, so they are often displayed together (e.g., Partial Ocean View, $230/night), and view from room and location in hotel are connected, so have an efficiency opportunity here if we layer content.



For example, the default photo can be of the hotel exterior and we can list the room types and prices. When someone selects a room type, we swap out the hotel exterior image for a new slideshow (pro shot of interior of room, view from room window/balcony, location in hotel (I like your color overlay in the diagrams now, but since they show ALL room types, I don't know where the room I have selected is located...), and additional images of the room interior that may have been submitted by guests.) We should have a mechanism to select other room types and return to the hotel image, but we can make more efficient use of the UI real estate by swapping out content relative to the customers actions / selections.



I like the comparison table and how the features are in the middle and ratings for each are flanking it - very direct and easy to understand. the use of the center column symmetry works well on this screen, but how do I get back to the map of Hawaii and my hotel and location location options? Just the back button? This is something that should be more explicit for the user - even consider a mechanism to switch hotels right from the hotel comparison page.



Hope this helps,



Dave