Wednesday, November 24, 2010

Interview: Sandi Truesdell

Sandi and finally connected. Post RZ interview, but just to capture the call, the quick notes.

Sales consultant for 5.5 years.
707.703.7396

Dallas headquarters 972.687.6300.

Consultants pay an annual fee to have their own website. $25 first year, $50 for the second. She uses it as a communication tool. She prefers to have her customers use the website - so she doesn't have to play phone tag,plus lots of her customers online at work. She delivers most of her orders to the her customer's home face to face.

Very supportive of the MK corporate. Loves the contest to submit makeovers. People can win great prizes, $4,000 trips, etc. .

Website - college student moved into the area and didn't have a consultant.

She can send gifts to Florida. Wrap it and send it herself. She can choose to charge for shipping or not.

Online at MK, she can help, but it's not real time.


Virtual makeover, upload your picture, but later indicated it's better to have in person  assessment in part because of the photo lighting quality.

Her customers 50% order from her website, the other 50% call her.
Mid 30-50s. The MK company has updated their packaging. Not your grandmother's packaging. Targeting college students in their 20's.

Her last party 4 people. 30's and 40's. 50's and 70's. one in her 80's.

She hosts parties 2-3 per week. In addition to her regular job.

Women don't take care of themselves. Science experiements on themselves. Drug store.

Average order $60 online, mostly skin care which MK is known for.

Sandi got into the business because her sister was a consultant (Pink Cadillac, Iowa, Texas, Chicago). She moved to California, single mom. Worked corporated. "Kicked to the curb". "We all need a Plan B". Hope, income potential, recognition, positive feedback.

Women are overworked, underappreciated. Self esteem.

MK 1963 started. $500, 9 girlfriends. Was in direct sales. Man's world. Died in 2001, 35 countries. In July, Dallas, every week 10,000 very happy women.

Skin care, 2 parties, 6 - 9 women: $1,000. 3 people $400.

Women will spend annually $600 on skin care.

Television, telephone, telewomen.


Mancials - man facials. Finding men are using their wive's product. Don't want to go into the store. Like the privacy of a consultant. Interested in skincare.

MK philosophy - lots of giving back to the commnity.

Sincerely look at people and compliment them.

- - -

Roz Chantengco
510.921.4820

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