Inserting a movie file into a pdf

When you add a video file to a PDF document, Acrobat automatically converts the video to an FLV file. This format
ensures both high-quality viewing and compatibility across computer platforms. FLV files are also compact, so
converting multimedia to this format helps reduce the size of the PDF. Acrobat converts the following video file
formats to FLV: ASF, ASX, AVI, 3GPP, MOV, MP4, MPEG, MPG, QT, and WMV files.

To add video to a PDF document:
1. Open the PDF document.
2. Click the Tools menu, click Multimedia, and click Video
Tool.
3. Drag or double-click to select the area on the page where
you want the video to appear.
The Insert Video dialog box appears (Figure 1).
If you double-click the page, Acrobat places the upper left
corner of the video where you clicked. If you drag an area
on the page, the media is placed within the area. The play
area of the video is the exact size of the video frame (if
Acrobat is able to read the video clip dimensions).
4. Add a URL in the File field, or click Browse to find the
video file.
For URLs, use the full file address, including the video
filename extension, such as .flv or .mp4.
5. (Optional) To specify which playback controls will be
displayed for the video, click Show Advanced Options.
Then select the Controls tab. In the Skin menu, select
which set of controls to use.
6. (Optional) To select an image to be displayed when the
video isn’t playing, click Show Advanced Options. Then
select the Video tab. Move the marker above the slider bar
to the frame you want to use, and then click Set Poster
Image From Current Frame.
7. Click OK to close the Insert Video dialog box.

http://www.adobe.com/education/resources/hed/instructional/connect/collaborative_teaching/pdfs/insert_rich_media_PDF.pdf